On the other hand, concentration of stores leads to fiercer price competition (i. e. price cutting effect).

另一方面，商店的集中也会带来激烈的价格竞争，这就是降价效应。

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BYD's price cutting strategy is unlikely to save its sagging sales, will be bad for the brand, and will hurt the company's attempt to portray itself as a high-tech pioneer.

比亚迪此次的全系车型大降价其实最终并不能给其不断放缓的销售带来改观，对其品牌而言也不利，将伤害该公司为自己所打造的“高科技先锋“的品牌印象。

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However, this approach can backfire if it triggers a price-cutting spiral.

然而事与愿违的是，这条途径可能引发商家竞相降价。

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Whether HTC opts to defend its market share by aggressive price cutting is now the big question.

FORBES: The New HTC Warning is Massive

Some retailers are finding that deep price cutting may have a perverse effect, according to Mr Silverstein.

ECONOMIST: American retailing

Rebating and price cutting are actually the same from the viewpoint that they are both price reductions or price discounts.

FORBES: Antitrust Consensus Shifting As Courts Weigh Impact Of Monopolists And Predators